Icon's Ford Bronco

Icon's Ford Bronco
Removable doors and roof come standard on the Icon BR, and the ride is powered by a fuel-injected 5.0 Coyote V-8 Alloy engine. (Photo courtesy of Wheels Afield Magazine)

O.J. made Broncos infamous; Icon makes them classy

Icon caught our eye a few years back with a stunningly rugged resto of a vintage Toyota Land Cruiser FJ40. From our perspective, it was far more practical than a pure restorationâ€' as Icon specializes in modernizing while staying true to the original form, creating the best of both worlds. In short, Icon owners can have their cake and eat it, too – an awesome classic look with the performance and amenities of a modern vehicle. Well-known for its Land Cruisers, in recent years Icon has offered the same skills for Detroit-steel lovers with their Bronco (BR) rendition.

The Icon BR combines the boxy styling of a first-generation Ford Bronco (1966-1977) with a fuel-injected 5.0 Coyote V-8 Alloy engine that spits out 426 horses and 402 ft.-lbs. of torque. To get the power to the wheels, the engine is coupled with a five-speed manual transmission (or an optional automatic transmission), Atlas II transfer case, and Dana 60/44 axles available with or without ARB locking differentials. To bring you safely back to stationary, the Bronco features four-wheel disc brakes (Brembos are another option), while coil springs smooth out the ride.

Icon always keeps an eye out for detail, and the exterior is available in an infinite array of either traditional gloss or more Icon-appropriate matte finishes. With the body restored to factory-new perfection, complete with removable roof and doors, it is then topped off with an Icon-designed custom front bull bar bumper with LED lights and a Class II rear bumper with a single pivoting tire carrier. Hidden storage lockers hold gear, and a Warn 9.0RC winch can also be discreetly mounted up front.


Removable doors and roof come standard on the Icon BR, and the ride is powered by a fuel-injected 5.0 Coyote V-8 Alloy engine. (Photo courtesy of Wheels Afield Magazine)


To marry the power of the drivetrain and the rugged good looks of the exterior with modern interior comforts, owners can select upgraded Chilewich textiles, custom leather interior, and heated seats. Ultra-reliable Dakota gauges report MPH, RPM, oil pressure, fuel, temp, and volts. Even though the interior is swanky, it is intended to be used, and after a muddy day afield, feel free to hose out the muck polyurea covers the surface of the floor, which sports rubber drain plugs and a submersible floor-mounted dimmer switch. Secure your handgun in the "gun safe" powder-coated center console made from heavy-gauge stainless steel and this rig is ready for the field. Other interior options include high-end audio and navigation electronics, backup cameras, and USB power ports.


All Icon vehicles are custom, so the list of options is endless and pretty much limited only by the owner's imagination. According to Jonathan Ward, Icon CEO and lead designer, the most common Bronco year to start with generally is the birth year of the future owner. Current delivery times are around a year, and the average price is around $225,000. Damn. The story of my life: A day late and only $224,000 short.

Recommended for You

Hunting in Quebec offers plenty of quality outfitters, affordable hunting options, great fishing and plenty of bears. North America

Bear Hunting Makes Quebec the Ultimate Springtime Destination

Lynn Burkhead - February 01, 2019

Hunting in Quebec offers plenty of quality outfitters, affordable hunting options, great...

Whether you're pursuing black bears, moose or whitetails, Quebec will put you on the right track. North America

Big-Game Adventure Beckons in Quebec

Lynn Burkhead

Whether you're pursuing black bears, moose or whitetails, Quebec will put you on the right...

These are the must-apply units for trophy elk, mule deer, and antelope in the West. North America

The Best Units for Hunting Elk, Mule Deer & Antelope

Chuck Smock

These are the must-apply units for trophy elk, mule deer, and antelope in the West.

See More Recommendations

Popular Videos

2018 Petersen

2018 Petersen's Hunting Episode 8: Midnight Sun Grizzlies

Kevin Steele and CZ-USA's Jason Morton return to Alaska's arctic tundra for Kevin's second and Jason's third attempt on the legendary species. Things are looking up on day one but time will tell if the boys will get a shot a the king of the tundra.

Cheeseburger Poppers

Cheeseburger Poppers

David Draper shares his recipe for making delicious cheeseburger poppers with wild game in this edition of "Fare Game."

2018 Petersen

2018 Petersen's Hunting Episode 14: Swamp Bulls

With his Mozambique forest bull in the salt, Craig Boddington sets his sights on the Marromeu grasslands in pursuit of a swamp buffalo.

See more Popular Videos

Trending Stories

Follow these basic steps to prepare your meat, then pair it with one of these delicious marinades. Recipes

8 Best Venison Marinades

Hank Shaw

Follow these basic steps to prepare your meat, then pair it with one of these delicious...

What's The Best Coyote Cartridge? .22-250 Versus .223 Ammo

What's The Best Coyote Cartridge? .22-250 Versus .223

Joseph von Benedikt & David Faubion

What's The Best Coyote Cartridge? .22-250 Versus .223

Didn't draw? Here are five great places you can make a last-minute mule deer hunt. North America

5 Great Last-Minute Public-land Hunts

Joseph von Benedikt

Didn't draw? Here are five great places you can make a last-minute mule deer hunt.

See More Stories

More Overlanding

From the Outback to Your Full-Size Truck
For a hard-working truck that really needs a lot of Overlanding

ARB Bumpers

WA Staff - May 18, 2015

From the Outback to Your Full-Size Truck For a hard-working truck that really needs a lot of

When I arrived at the hotel in Salt Lake City, a fleet of KLR650s were being unloaded off the Overlanding

Riding the Beehive State

Eric Poole - August 08, 2016

When I arrived at the hotel in Salt Lake City, a fleet of KLR650s were being unloaded off the

Can-Am's Outlander series of ATVs are made to be rugged and powerful, and this year's models are no different Overlanding

Can-Am Outlander: New ATVs for Every Season

David Draper - September 25, 2018

Can-Am's Outlander series of ATVs are made to be rugged and powerful, and this year's models...

See More Overlanding

GET THE MAGAZINE Subscribe & Save.

Temporary Price Reduction.

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.